Music still sells…
Despite much editorial about the right business model of the future there are still some artists who appear to generate some serious revenue. That’s not fundamentally the result of clever marketing or new business models. It’s down to old-fashioned consumer love
Some Things Don’t Change After All
“My advice to labels is take your eyes off the ball…and start listening to it.” That’swhat a top UK radio man told me the other day and it makes a lot of sense.
Radio has not been much help recently to labels in terms of supportin
Matthew Effect Marketing
The rich get richer and the poor get poorer. That in essence is the Matthew Effect. The term was originally used in science but can explain how music marketing works most effectively in the digital age.
At the heart of the internet there are lists. Lists are t
A La Carte Vs Subscription
Today’s debate on A La Carte versus Subscription digital models is intensifying, driven primarily by new unlimited download offerings from the mobile telcos. In time they will presumably be joined by the ISPs. The force is seemingly with these utility service provi
Of Permanent Value
Yes that’s the title of a Warren Bufffet biography but it’s also my idea of the worth of music. Consumers think music is free because of the many streaming opportunities and free legal downloads, never mind the piracy. It’s tragic and will probably take an age
Push It
With the rise of social networks we are constantly being reminded that the familiar push culture is being replaced by the pull culture. How true is it? Pull is an attractive concept once your artist has secured a level of familiarity sufficient to create an emotional
The Bridge
The bridge that connects artists and consumers is music, or to be more accurate, the love for their music. Despite much nonsense spoken to the contrary, building this bridge with artists still relies primarily on traditional media such as Radio and TV. Sure, there ar
The 100% Club
The truest measure of artist traction is familiarity and the most successful artists are those whose informed awareness is 100% or as near as damn it across all demographics. Informed awareness means “Yes, I have an opinion on this artist” and high informed aware
All you Need Is Love
Once you’re scoreing 20-30% love in your target segment, you’ve made it. That’s so much love you will almost feel under pressure. Getting there is difficult. It can take a long time most of the time and when it does, it also takes a lot of great songs. There ar