Teenage Marketing

With an ageing population at a time when the importance of the single is much reduced and rock is in the ascendant the music industry has shifted focus to adult-oriented artists and rightly so given the proportion of music sales accounted for by the over 20’s. Howe

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May 10th, 2008       | Digg | Sphinn | Del.icio.us | StumbleUpon |    No Comments »

A Real Teen Story

A quick look at the list of the most popular artists with teens reveals a category dominated by male-fronted Rock Bands. So not only aren’t there any female artists, but there also aren’t any solo male acts to be found.

The list is driven by all aspects of

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May 7th, 2008       | Digg | Sphinn | Del.icio.us | StumbleUpon |    No Comments »

Music’s Exchange Rate

So the two worlds are finally getting to know one another. The Music world and the Online world. Both have their own currencies and an exchange rate is becoming apparent.

Love is the currency that makes the music industry tick. Love for an artist or a song is

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April 16th, 2008       | Digg | Sphinn | Del.icio.us | StumbleUpon |    No Comments »

How Much Love Is There?

The music we love is not something new we find everyday. Many of our favourite songs we’ve been loving for years. From the time we first hear music we love, it can then take a long time if ever to truly connect with the artist. An emotional connection between consu

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December 7th, 2007       | Digg | Sphinn | Del.icio.us | StumbleUpon |    No Comments »

P1’s and P2’s ….A new world

It was a sign of the times when the term Top 40 gave way to CHR (Contemporary Hit Radio). It was in the 1950s when stations started to build formats around music and because juke boxes generally held 40 records the term Top 40 was coined. Today stations play a lot le

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August 31st, 2007       | Digg | Sphinn | Del.icio.us | StumbleUpon |    No Comments »