The bridge that connects artists and consumers is music, or to be more accurate, the love for their music. Despite much nonsense spoken to the contrary, building this bridge with artists still relies primarily on traditional media such as Radio and TV. Sure, there ar
The truest measure of artist traction is familiarity and the most successful artists are those whose informed awareness is 100% or as near as damn it across all demographics. Informed awareness means “Yes, I have an opinion on this artist” and high informed aware
Once you’re scoreing 20-30% love in your target segment, you’ve made it. That’s so much love you will almost feel under pressure. Getting there is difficult. It can take a long time most of the time and when it does, it also takes a lot of great songs. There ar
With an ageing population at a time when the importance of the single is much reduced and rock is in the ascendant the music industry has shifted focus to adult-oriented artists and rightly so given the proportion of music sales accounted for by the over 20’s. Howe
A quick look at the list of the most popular artists with teens reveals a category dominated by male-fronted Rock Bands. So not only aren’t there any female artists, but there also aren’t any solo male acts to be found.
The list is driven by all aspects of
So the two worlds are finally getting to know one another. The Music world and the Online world. Both have their own currencies and an exchange rate is becoming apparent.
Love is the currency that makes the music industry tick. Love for an artist or a song is
The music we love is not something new we find everyday. Many of our favourite songs we’ve been loving for years. From the time we first hear music we love, it can then take a long time if ever to truly connect with the artist. An emotional connection between consu
It was a sign of the times when the term Top 40 gave way to CHR (Contemporary Hit Radio). It was in the 1950s when stations started to build formats around music and because juke boxes generally held 40 records the term Top 40 was coined. Today stations play a lot le