The Popscore Personality of Michael Jackson (Part 1)
Popscores started to monitor Michael Jackson in June 2008. His scores with music consumers were what you would expect from a deeply troubled iconic artist – he had a mediocre Popscore of 20 made up of Dislikes of 31%, Positives of 41% and Love of just 10%.
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A Numbers Game – Popscores Commentary April 08
Last month we talked about using Popscores as a discovery tool; looking into artists that are as yet unfamiliar but show a strong connection in a small segment. If you remember: Big Fish Small Pond. So when an artist is in the small pond then all that matters is to i
February PopScores Report
The Hoosiers continue to show how an artist can build a strong relationship with consumers over a very short period of time. Over the last month for example they grew their total PopScore by 4 points with the largest growth coming from females 30-39 with a massive 9
PopScores January Report – The Most Popular Acts in the UK 2007
In this report we have aggregated PopScores data from 2007 to identify the biggest growers and the most successful acts of the year.
There is a range of different music buying segments in the UK and with PopScores we define these core segments using age &
This Month’s Movers & Shakers in Popscores
The biggest grower this month is Leona Lewis.
Although X-Factor afforded her a significant amount of familiarity, only now is she close (86%) to reaching the magic barrier of 90% Name Awareness where just about everyone has heard of her. Once there, she will b