Music still sells…

Despite much editorial about the right business model of the future there are still some artists who appear to generate some serious revenue. That’s not fundamentally the result of clever marketing or new business models. It’s down to old-fashioned consumer love

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May 27th, 2009       | Digg | Sphinn | Del.icio.us | StumbleUpon |    130 Comments »

Matthew Effect Marketing

The rich get richer and the poor get poorer. That in essence is the Matthew Effect. The term was originally used in science but can explain how music marketing works most effectively in the digital age.

At the heart of the internet there are lists. Lists are t

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November 20th, 2008       | Digg | Sphinn | Del.icio.us | StumbleUpon |    1 Comment »