The Value of Music to Business
MusicWorksForYou.Com has recently presented the findings of a new independent study investigating the commercial impact of music in UK businesses.
The research was conducted by Entertainment Media Research and involved interviews with the key decision-makers responsible for music in over 400 offices, factories, small retail groups and hairdressing salons. The interviews were conducted by telephone during August 2010.
This survey compliments the research into the attitudes and behaviour of 1,000 consumers which was conducted in 2009 (which can be found on this website under the relevant sector) and provides a different perspective by focussing on the opinions of business decision-makers.
The findings demonstrate the perceived value of music to all businesses across multiple sectors. The results are compelling in that 82% of all the 400 businesses surveyed stated that playing music is beneficial to their organisation. Amongst retailers and hairdressers this rises to 90%. The list of benefits includes increased customer spend, better atmosphere and happier staff. Over three quarters of businesses (77%) recommend similar businesses play music and amongst hairdressing salons this rises to 84%. One of the likely reasons for this high level of endorsement is that 69% of all businesses say that by playing music they can positively influence the behaviour of customers or staff; amongst retailers this rises to 3 in 4 (76%).
In a tough economic climate with many businesses competing for the same custom, standing out from other offerings is absolutely essential. The research strongly suggests that music can play a valuable role in helping achieve this. Over half (55%) of retailers and 4 in 10 (43%) of hairdressing salons stated that they deliberately use music to differentiate their business from their competitors.
It is also very clear that music delivers a valuable set of benefits in the workplace. For example, 9 out of 10 (87%) organisations that play music in the workplace agree that playing music improves workplace morale and 86% agree that music puts their employees in a happier mood.
Independent Music Research